The landscape of email communication has been revolutionized by artificial intelligence, with an increasing number of tools designed to assist in writing, optimizing, and personalizing emails. Choosing the “best” AI for email writing depends largely on individual needs, workflow, and the specific types of emails being drafted. However, several top contenders consistently stand out for their capabilities.
Understanding your needs: what makes an AI “Best”?
Before diving into specific tools, it’s crucial to define what “best” means for you. Consider these factors:
Primary Use Case: Are you writing sales emails, customer service responses, internal communications, or marketing campaigns? Some AI tools are specialized.
Tone and Customization: How much control do you need over the tone, style, and specific phrasing?
Scalability: Are you generating a few personal emails, or thousands for a large outreach?
Cost: What’s your budget? Many tools offer free tiers or trials, but premium features come at a price.
Features Beyond Generation: Do you need features like grammar checking, subject line optimization, or content summarization?
Top contenders in AI email writing
Based on functionality, versatility, and user feedback, here are some of the leading AI tools for email writing:
Why it’s good: As a versatile large language model, ChatGPT can generate almost any type of email content from a simple prompt. Its strength lies in its broad understanding of context and ability to adapt to various tones and styles. You can ask it to draft a cold outreach email, a polite follow-up, or even creative marketing copy.
Best for: General email drafting, brainstorming ideas, overcoming writer’s block, and users who need a flexible AI for various text-generation tasks beyond just email.
Limitations: It’s a general-purpose AI, so it might require more specific prompting and refining compared to tools designed solely for email. It doesn’t typically integrate directly with email clients out-of-the-box.
Grammarly (with AI features)
Why it’s good: Grammarly is a long-standing leader in grammar, spelling, and style checking. Its integration of generative AI features has made it even more powerful for email writing. It can not only correct your text but also generate drafts based on prompts, suggest rephrasing for clarity, and ensure your tone is appropriate.
Best for: Enhancing existing email drafts, ensuring professional and error-free communication, and users who prioritize linguistic accuracy and tone adjustments. Its browser extension makes it incredibly convenient for writing emails directly within your email client.
Limitations: While it has generative capabilities, its core strength remains in refining and improving rather than starting completely from scratch for complex emails.
Google Gemini (especially with Gmail integration)
Why it’s good: For Google Workspace users, Gemini offers seamless integration directly within Gmail. This means you can use AI to draft, summarize, and refine emails without leaving your inbox. Its contextual understanding within the Google ecosystem can be a significant advantage.
Best for: Google Workspace users who want an integrated AI assistant for everyday email tasks, from quick replies to drafting new messages. Its ability to understand context from previous emails in a thread is particularly useful.
Limitations: Primarily tied to the Google ecosystem, which might not be ideal for users of other email clients.
MailerLite AI Writer / GetResponse’s Botowski
Why it’s good: Many dedicated email marketing platforms are now incorporating their own AI writing tools. These AIs are specifically trained on email marketing best practices and can generate content that aligns with campaign goals, integrates with email templates, and can even optimize for deliverability.
Limitations: Tied to a specific platform, so if you switch providers, you lose access to that particular AI.
If you need a free, versatile tool for occasional use, ChatGPT or a free tier of Grammarly might suffice. For professional communication and advanced writing assistance within your existing email workflow, Grammarly or Google Gemini are strong contenders. For large-scale marketing and sales outreach, dedicated AI writing platforms like Jasper or the integrated AI features within your email marketing service will likely yield the best results.